Driven by AI and machine learning, the solution will assist the company in gaining an end-to-end view of each customer and understanding their …

BENGALURU: Imagine you walk into aretail store wearing a blue striped shirt and by the time you go to the store help, he is already prepared with half a dozen striped shirts that you could consider buying. This might very well be possible, thanks to a suite of artificial intelligence (AI) based retail in-store products of SaaS provider Capillary Technologies. The company, which recently raised $20-million, has been working on using AI to understand the demographics, footfall and conversations within a retail store to give these stores a helping hand in an era where online players are aggressively expanding their operations. By using these solutions, stores can now attempt to do targeted advertising, produce heat maps, analyse conversations and build unique customer profiles. Capillary is piloting these solutions with an initial few customers. For Capillary, this is opening up a new suite of products other than its existing omnichannel customer engagement products.

Imagine you walk into aretail store wearing a blue striped shirt and by the time you go to the store help, he is already prepared with half a dozen striped shirts that you could consider buying. This might very well be possible, thanks to a suite of artificial intelligence (AI) based retail in-store products of SaaS provider Capillary Technologies. The company, which recently raised $20-million, has been working on using AI to understand the demographics, footfall and conversations within a retail store to give these stores a helping hand in an era where online players are aggressively expanding their operations. By using these solutions, stores can now attempt to do targeted advertising, produce heat maps, analyse conversations and build unique customer profiles. Capillary is piloting these solutions with an initial few customers. For Capillary, this is opening up a new suite of products other than its existing omnichannel customer engagement products.

Kharagpur: IIT Kharagpur will set up an artificial intelligence centre of excellence that will cover education, training, research, projects, incubation and entrepreneurship. "IIT Kharagpur has developed a deep expertise in the overall area of artificial intelligence, machine learning, data sciences and its applications in several critical domains over a long period of time," institute director Partha Pratim Chakrabarti said on Thursday. "It is time we lead this initiative in artificial intelligence to fulfil the need of the technologies in the 21st century," he said. Capillary Technologies Ltd will provide Rs 5.64 crore to the institute to set up computing infrastructure, hardware simulation platforms, software and the coursework. The Oxford dictionary says artificial intelligence is the theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.